LAUNCHING 1 NOVEMBER, 2023 AND IN ALL FLAGSHIP STUDIOS 8 NOVEMBER, 2023.
Sunset Blvd, Chosen by KYHA's latest collection, sees Founder & Creative Director Kyha Scott explore the concepts of individuality and light.
Drawing from Sunset Boulevard - the ultimate epitome of multi-faceted self-expression in Los Angeles - there is a rebellion captured in this collection, which sees the introduction of a bronze chocolate colourway that glistens in the Mediterranean sun and new silhouettes that feature soft draping which evoke a modern sentiment.
Sunset Blvd has also been heavily influenced by the dusk light in the location of the collection's iconic campaign shoot, Dubrovnik. At its most literal, Dubrovniks stone walls in the light of setting sun inform Sunset Blvds's two exclusive new bespoke linear beading designs. The softness of Chosen's latest fabrication, a lush georgette, contrasted with the labels signature structured fit, is reminiscent of the sea lapping the cliffs of the walled city.
On the 21-piece collection, Scott said: "I am fascinated by the diversity in identity and self-expression that exists in so many cities, epitomized by Sunset Boulevard. Our newest collection by the same name seeks to articulate this fascination, thanks to its bold colours, fabrics and silhouettes.
"For me, the fading light at the end of each day - especially near water - is not only a source of inspiration, it also acts as a space for calm and confidence. Sunset Blvd reflects this calm confidence in its balance between clean lines and new silhouettes - which I view as a signature of Chosen by KYHA's aesthetic - so even the most embellished gowns remain effortless and understated."
Creative Director: @k.y.h.a
Producer & Art Coordinator: @walterscoott
Photo Assist: @nathanlang
Hair & Makeup: @candiceseptember
Shot on location in Dubrovnik, Croatia.