KYHA
28.06.2020
Behind the scenes with Creative Director Kyha Scott
The Chosen by KYHA St Martin collection tells a tale of adventure and discovery. An ode to a dear friend, a sailor and most of all, a father, this fifteen piece collection navigates the uncharted waters of modern bridal, exploring a new range of beaded fabrics and silhouettes.
Kyha Scott, Creative Director of KYHA, takes us behind the scenes of this dynamic collection and talks us through her design intent and inspiration, as well as her favourite pieces and their nostalgic reference to previous campaigns.Whether it be detailed button finishings, feature beading or placed-to-perfection corsetry, each piece from the St Martin collection boasts something unique and has been designed by Kyha with the Chosen bride in mind.
Take a journey with Kyha and the Chosen team and discover the finer details of the St Martin collection.
Watch the full story HERE
An ultra relaxed look - the Vivian gown would be optimal for a beach or forest wedding. The crush satin fabric feels weightless on the body and billows as you walk. - Kyha Scott, Creative Director
The name says it all, the Miami Pant and top were made to party. - Kyha Scott, Creative director
I pride myself on constantly exploring fabric and beading innovation, and the 'Jordan' gown is evidence of that. - Kyha Scott, Creative Director
The Luna is an absolute showstopper and needs to be worn to be truly appreciated. - Kyha Scott, Creative Director
Im forever inspired by the 90s slip and you'll notice in every collection I do I feature a nod to this style. - Kyha Scott, Creative Director
