NEW YORK: Flagship Boutique
Australian luxury bridal label KYHA Studios to open international flagship store.
Australian bridal label KYHA Studios will open its first international store in NoHo, New York, in July this year.
KYHA Studios New York is the flagship boutique to open outside Australia for the industry-leading label, which marks a significant milestone in the companys growth trajectory.
The New York showroom, opening on the iconic Bond Street, NoHo, will feature its signature minimalist luxury interiors and considered customer experience.
KYHA Studios Managing Director and Chief Executive Officer, Claire Murphy, said the new store is a testament to the brands international appeal.
Since the Chosen by KYHAs launch in the New York market over five years ago, consumer demand for our product has increased exponentially, Murphy said.
The launch of our own space in New York will allow KYHA and Chosen by KYHA to connect with the markets customers. We are thrilled to welcome New York into an inspiring new space to experience our renowned service.
An aesthetic shared
The international expansion reflects the appetite of KYHA and Chosen by KYHAs aesthetic in the New York market.
At their core, both KYHA and Chosen by KYHA labels are studies in brave minimalism and considered maximalism, aesthetics that align so well with fashion-forward New Yorkers, commented Kyha Scott, KYHA Studios Founder and Creative Director.
It is that alignment that drives the popularity of our labels in the market.
KYHA Studios New York will showcase full collections from the houses KYHA and Chosen by KYHA label.